What is needed for Effective networking?

What Is Networking – and What Does It Really Require?

When I look at what happens in many professional networking groups, it often feels like just another bulletin board – a place where everyone is trying to present themselves and establish some presence online or in person. But how effective is that, really? I have my doubts.

Yes, I too want to attract clients.

But if we’re going to talk about networking – let’s do it right.

In my view, there are at least three key components to effective networking. You may well have others to add, and I invite you to do so.

But before we dive into the “net” and the “work” – let’s pause for a moment.

Before You Cast the Net – Prepare to Be Effective

Just like in fishing, networking requires more than just throwing out a net and hoping for the best. You need to know where you’re fishing, what you’re looking for, and what you’ll do when you catch something.

There are a few critical steps to take before you begin:

• Clarity – Be clear about who you are, what you offer, and what you’re looking for. If you don’t know, how will anyone else?

• Sharpen Your Message – Prepare a short, clear, and authentic way to introduce yourself that leaves a lasting impression. Not a pitch – a presence.

• Bring Value With You – Come ready to give: a useful insight, a helpful contact, a listening ear, a supportive word. When you lead with generosity, people remember you – and want to connect.

Now that you're prepared – it’s time to work the net.

First Comes the "Net"

That is, the network. Not a list of contacts. A real network means people are connected – that there’s actual dialogue, mutual interest, communication. Without this, it's not a network – it is just noise.

A professional network is something you invest in. It’s made of people who trust one another, share opportunities, help each other grow. And like any relationship, it takes intention, some effort and time.

Then Comes the "Working"

Networking also means working the network. Like Americans often say – “work the room.”

Someone who wants to build meaningful relationships – at a conference, in a group, or even online – needs to show up with intention. That means moving through the room (physical or virtual), introducing yourself, asking questions, listening actively, exchanging details, and exploring what you might share in common.

Because at the end of the day, business is built between people – not between posts.

And Then – It’s About Value

The third and essential ingredient in any meaningful networking is value.

If we’re not giving something to one another – why call it a network?

When we offer a useful idea, make a relevant introduction, share encouragement, or simply take time to listen – we create the kind of trust and goodwill that makes relationships last and businesses grow.

So – What Now?

Here’s what I suggest: Let’s actually get to know one another. Let’s ask questions. Let’s show interest. Let’s create value for each other – and all of us will benefit.

I hope I’ve contributed at least a little value with this post. And I’d be happy to meet with any of you – one-on-one or in small groups – to get to know each other better, to understand what we each need, and to help one another with ideas, suggestions, and professional support. And yes – also with referrals and opportunities.

For example, I’d be grateful for introductions to organizations, executive teams, or individual clients looking to make a change in life or career, or facing major decisions.

What is it that you need?

And who’s open to meeting in Givatayim, or on the net (the Internet) for a simple, real conversation?

Wishing all of us success in building meaningful, generous, and truly effective networks.

Warmly,

Nachum